Gwendolyn Rogers is the passionate owner and driving force behind Soul of the West Bootique, a vintage boot store nestled in the heart of Carrizozo, New Mexico. With a background deeply rooted in the rich tapestry of western history, Gwendolyn brings a unique perspective to her role as both a retail manager and a custodian of tradition.

Having established Soul of the West Bootique in 2012, Gwendolyn's vision was clear: to share the storied heritage of the American West through the sale of vintage and handmade cowboy boots, western apparel, memorabilia, art, and antiques. As a retired historian with a profound love for the cowboy way of life, she saw an opportunity to not only preserve the legacy of the Old West but also to celebrate it in all its glory.

Driven by a desire to impart knowledge and foster a deeper appreciation for western culture, Gwendolyn goes beyond the role of a typical retailer. At Soul of the West Bootique, she offers educational experiences that delve into the history of the American Cowboy and other aspects of western life. Through her passion for storytelling and her commitment to authenticity, she invites customers to embark on a journey through time, one pair of boots at a time.

Beyond the walls of her store, Gwendolyn's impact extends into the community, where Soul of the West Bootique has become a cherished institution. Through her support of local organizations and events, she embodies the spirit of giving back and enriching the lives of those around her.

With over 400 pairs of boots adorning the shelves of Soul of the West Bootique, Gwendolyn takes pride in offering only the finest brands and providing excellent customer service. Her dedication to quality, coupled with her warm hospitality, has earned her a loyal clientele spanning from local ranchers to tourists from around the world.